A man called yesterday afternoon and asked me to get the telephone number for the American Cultur Association. He pronounced it cul-TUR.
Of course I found no such organization. I gave him the number for the Popular Culture/American Culture Association.
The fool called back and said, "I want the number for the Cultur Association. If you don't find it, just give me the number for Georg.ia State University, and they will know what I'm talking about."
I gave him the number for GSU and thought, "Yeah, good luck with that."